Google Analytics is an important tool for websites because it provides valuable insights into how visitors interact with the site. Here are some reasons why Google Analytics is important for a website:
1. Understanding website traffic: Google Analytics can provide information about the number of visitors to a website, where they come from, how long they stay on the site, and which pages they visit. This information can help website owners understand which pages are the most popular, which content is resonating with visitors, and where there may be opportunities for improvement.
2. Identifying user behavior: Google Analytics allows website owners to see how visitors interact with their site, including which pages they visit, how long they spend on each page, and where they exit the site. This information can help identify patterns in user behavior and optimize the site accordingly.
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